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Your step-by-step guide to finally making it stick.
Losing the first 20 pounds is the hardest part — not because of willpower, but because nobody gives you a real plan. This free guide changes that.
No fluff, no filler. Every chapter is built around a real obstacle that stops people from losing the first 20 pounds — and gives you a concrete way through it.
Why the First 20 Pounds Feels Impossible
It’s not willpower. It’s not your metabolism. The real reason most people fail — and why understanding it changes everything.
The Real Reason You Keep Starting Over
All-or-nothing thinking, no structure, wrong metrics. Learn to identify the patterns that keep you stuck and how to break them for good.
The Nutrition Framework That Actually Works
No crash diets. The exact four-step system Bruce uses with every coaching client — built around your real life, not a perfect one.
Simple Daily Habits That Move the Needle
Five non-negotiable daily actions that every successful LTL client follows. Small, boring, and more powerful than any 30-day challenge.
Building Momentum — and Making It Last
How to push through the hard week (it’s coming), stack your wins, and build the kind of consistency that doesn’t fall apart when life gets busy.
Your First 7 Days: A Simple Action Plan
Stop overthinking. A day-by-day plan for your first week — exactly what to do, in what order, so you build real momentum from day one.
When I saw the amount of effort and time Bruce was putting into us as strangers, I knew I was in good hands. It didn’t take long to realize he truly wanted to change our lives.
Bruce has been one of the main reasons why I believe in myself. He told me he was going to push me because he saw in me what I couldn’t see in myself.
I will rise up. The effort Bruce puts in made me feel like I wasn’t just another client — I was someone he genuinely believed in from day one.
Real people, real transformations
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